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April, 2009

Deploying The Power Of Internal Branding Through Sports

Written on 27 Apr, 2009 at 14:54 in Sponsorship | viewed 613 times and users have made 1 comment so far

Tosin Omoyajowo   The wait is closing up on us, as we draw near to the hosting of two important sporting tournaments in Africa, nay three  The SA 2010 (for the bigger boys), Nigeria 2009 (U 17 World Cup) and... (Continue reading)

Can Sponsorship Weather The Storm?

Written on 20 Apr, 2009 at 14:48 in Sponsorship | viewed 628 times and users have made 0 comments so far

Tunji Adeyinka   Late in 2008, in one of the issues of the SportBusiness International magazine, an article with this same title was written by Kevin Roberts. If Kevin’s question was apt in 2008 because of the general ‘economic down-turn’... (Continue reading)

Traditional Advertising vs. Branded Content

Written on 13 Apr, 2009 at 14:43 in Sponsorship | viewed 653 times and users have made 0 comments so far

Yetunde Akin-Olaiya   Brand Managers these days are more concerned about how best to communicate with the consumers, especially in the face of the global financial crisis and general budget cuts. Of all costs, the marketing budgets are the most... (Continue reading)